Attention

Do your landing pages generate the kind of Attention you need to keep your qualified visitors from leaving?

As anyone who ever took a sales or marketing course knows, there is an acronym – AIDA – which stands for Attention, Interest, Desire, Action. Salesperson Presentation

This is a success formula that relies on a live salesperson being able to talk directly to a potential customer in person or even on the telephone. However, unless your website has a “live chat” capability, and you have the budget available to hire someone to connect with visitors the minute they arrive on your site, this is probably not a tool you will ever use.

The fact is you have about 8 seconds from the time someone lands on your website to provide them with something that suggests you have the exact information they are looking for before they go next door to one of the other 3 million pages listed in the search engines for their search results.

It is my belief that many advertising professionals and marketers still  use the skills being taught for magazine ad and brochure design to create webpages. They don’t work.

When was the last time you picked up a magazine and went searching through all the ads to see if there was one advertising a product or service you needed and then called them right away? In fact, when was the last time you used the Yellow Pages to search for a service? Almost everyone today is is searching online where they can compare your business to all the other similar businesses in your neighbourhood in a few minutes.

In order to get more business your landing pages have to effectively grab the attention of your visitors long enough to create the next Component of Successful Internet Marketing. Can you guess what that is?

Your clue is in the image on this page and the answer is Successful Internet Component 3  →