WordPress is Simple But Not Easy
I started building websites using WordPress about 5 years ago. The reason was that it was considered the the best and easiest Content Management System available and I was looking for a solution for my clients that would allow them to update their own sites and save money.
I learned slowly that no matter how simple I thought the WordPress CMS was, my clients were going to struggle. I had been using HTML and CSS for years and didn’t realize that the knowledge base this provide me was giving me a false impression. WordPress is complicated when you don’t know how to layout pages using HTML and CSS. Programmers see their pages in a completely different world. Continue reading
If I may quote the editor and chief of Website Magazine - Pete Prestipino:
“In my position as Editor-in-Chief of Website Magazine, I’m a believer that SEO as a marketing practice is now far more difficult than ever before (and there’s much in the way of proof to support that), but it’s also become, well, better. It’s harder to follow and capitalize on the myriad technical challenges and the preferences of search engines, yet the proven SEO strategies of today are better at helping businesses provide users with meaningful and actionable information and even at protecting us – search engine marketers – from ourselves.” Read the entire article.
As an Internet Marketing Consultant and SEO professional I find it interesting how many people in the industry are saying that “SEO is dead” or that “SEO doesn’t work“. I have read many articles by so called experts who claim that SEO professionals are charlatans who charge clients for services that do not get the expected results.
Some of these people rely on their status in the marketplace as affiliates or employees of large marketing companies who promote products and services related to website design such as WordPress Plugins and Themes. They specialize in the development of websites, which in my opinion do not begin with SEO in mind. Continue reading
Does Google Adwords Pay Per Click Work for Retail Stores, Restaurants and other Local Calgary Businesses?
The only time you will not benefit from paying for Pay Per Click services like Google Adwords is when your website has been optimized for the search engines so well that you are near the top of page 1 in the organic listings. Continue reading