Clients Need Help

WordPress is Simple But Not Easy 

WPBusinessessentialSML I started building websites using WordPress about 5 years ago.  The reason was that it was considered the the best and easiest Content Management System available and I was looking for a solution for my clients  that would allow them to update their own sites and save money.

I learned slowly that no matter how simple I thought the WordPress CMS was, my clients were going to struggle. I had been using HTML and CSS for years and didn’t realize that the knowledge base this provide me was giving me a false impression. WordPress is complicated when you don’t know how to layout pages using HTML and CSS.  Programmers see their pages in a completely different world.   Continue reading

SEO More Important than Ever

If I may quote  the editor and chief of  Website Magazine - Pete Prestipino:

“In my position as Editor-in-Chief of Website Magazine, I’m a believer that SEO as a marketing practice is now far more difficult than ever before (and there’s much in the way of proof to support that), but it’s also become, well, better. It’s harder to follow and capitalize on the myriad technical challenges and the preferences of search engines, yet the proven SEO strategies of today are better at helping businesses provide users with meaningful and actionable information and even at protecting us – search engine marketers – from ourselves.”  Read the entire article

As an Internet Marketing Consultant and SEO professional I find it interesting how many people in the industry are saying that “SEO is dead” or that “SEO doesn’t work“.  I have read many articles by so called experts who claim that  SEO professionals are charlatans who charge clients for services that do not get the expected results.

Some  of these people rely on their status in the marketplace as affiliates or employees of large marketing companies who promote products and services related to website design such as WordPress Plugins and Themes. They specialize in the development of websites, which in my opinion do not begin with SEO in mindContinue reading

Google Adwords-Does It Work?

Does Google Adwords Pay Per Click Work for Retail Stores, Restaurants and other Local  Calgary Businesses?


The only time you will not benefit from paying for Pay Per Click services like Google Adwords is when your website has been optimized for the search engines so well that you are near the top of page 1 in the organic listings. Continue reading

Improve SEO with Effective Link Managment

Since Bounce Rate is so important to search engine optimization success, why do so many search engine optimization experts fail to apply it? Continue reading

Calgary Internet Marketing Companies and Bad English

All the Internet Marketing experts I know understand that if your website uses bad language or has spelling mistakes, the first impression you make when a visitor arrives is that you are not professional. Continue reading

Internet Marketing for Calgary

If you are a Calgary based business, and your customers are from the Calgary area, all you need to know is how to increase customer awareness about your business. If you can focus on this you can save a lot of time and reduce your advertising costs as well. Effective Internet Marketing is not as hard as all that other stuff. Continue reading

Search Engines Like WordPress

Reposted from ( July 14, 2009)

I switched my website ( over from being a  simple static HTML based site to a WordPress – CMS ( Client… Continue reading

Major Calgary SEO Success

(Republished from August 6, 2009)

I recently read on another Internet consultant’s website that we have to be able to practice what we preach to verify that we are capable… Continue reading

Calgary search engine optimization experiment

(Republished from May 4, 2009)

It has been another 16 weeks since I began tracking the results of  my search optimization experiment. I mostly have been letting the project… Continue reading

Optimizing For Search After the Click

I receive a lot of emails and feeds from Internet marketing professionals who are considered to be gurus in the field. One such article I feel is worth passing on… Continue reading