Online Marketing

Clients Need Help

WordPress is Simple But Not Easy 

WPBusinessessentialSML I started building websites using WordPress about 5 years ago.  The reason was that it was considered the the best and easiest Content Management System available and I was looking for a solution for my clients  that would allow them to update their own sites and save money.

I learned slowly that no matter how simple I thought the WordPress CMS was, my clients were going to struggle. I had been using HTML and CSS for years and didn’t realize that the knowledge base this provide me was giving me a false impression. WordPress is complicated when you don’t know how to layout pages using HTML and CSS.  Programmers see their pages in a completely different world.   Continue reading

SEO More Important than Ever

If I may quote  the editor and chief of  Website Magazine - Pete Prestipino:

“In my position as Editor-in-Chief of Website Magazine, I’m a believer that SEO as a marketing practice is now far more difficult than ever before (and there’s much in the way of proof to support that), but it’s also become, well, better. It’s harder to follow and capitalize on the myriad technical challenges and the preferences of search engines, yet the proven SEO strategies of today are better at helping businesses provide users with meaningful and actionable information and even at protecting us – search engine marketers – from ourselves.”  Read the entire article


As an Internet Marketing Consultant and SEO professional I find it interesting how many people in the industry are saying that “SEO is dead” or that “SEO doesn’t work“.  I have read many articles by so called experts who claim that  SEO professionals are charlatans who charge clients for services that do not get the expected results.

Some  of these people rely on their status in the marketplace as affiliates or employees of large marketing companies who promote products and services related to website design such as WordPress Plugins and Themes. They specialize in the development of websites, which in my opinion do not begin with SEO in mindContinue reading

Google Adwords-Does It Work?

Does Google Adwords Pay Per Click Work for Retail Stores, Restaurants and other Local  Calgary Businesses?

Absolutely!

The only time you will not benefit from paying for Pay Per Click services like Google Adwords is when your website has been optimized for the search engines so well that you are near the top of page 1 in the organic listings. Continue reading

Calgary Internet Marketing Companies and Bad English

All the Internet Marketing experts I know understand that if your website uses bad language or has spelling mistakes, the first impression you make when a visitor arrives is that you are not professional. Continue reading

Pay-Per-Click positioning not so important

Google Chief Economist Hal Varian states “An ad that had a 1.0% conversion rate in the best position would have about a 0.95% conversion rate in the worst position,… Continue reading

You Can’t Take It With You – Domains

I was doing some research today on the concept of building your own website using services that offer everything for non-programmers. There are several and at first glance some of… Continue reading

Can you convert your marketing into a religion?

We’ve all seen that. And if it works for a bunch of crazies, why not make the same marketing strategies work for your product or service? Can you possibly adapt… Continue reading

Search Engine Marketing Scams

I am always amazed by how often experts, or people who claim to be experts, will use their knowledge to take advantage of a situation when dealing with clients or… Continue reading

Systems make Marketing Effective

I recently attended an Internet Marketing seminar here in Calgary which included  an excellent lunch. It was presented in a meeting room attached to a prominent Calgary hotel restaurant.… Continue reading