What is the Difference Between SEO and SEM?

SEO stands for Search Engine Optimization while SEM is short for Search Engine Marketing. These are 2 completely different methods used to promote your website on the search engines.

SEO involves the effective use of important keywords that your potential customers might use to locate your business. The goal is to get your website to rank high on the search engine.

Search Engine Optimization is as much an art as a science as it involves creative writing techniques, Search Engine Marketingstrategic placement of keywords in page titles, headers and links on your website. To be effective the search engine technician needs to have top quality tools to evaluate your results and improve the content on each and every page of your website or blog to get high rankings and improve your position on the search engines. This is Organic positioning and the best kind of online ranking.

SEM is a broader concept which not only involves getting traffic to your website, but getting visitors to convert into customers. Conversion can be as simple as getting visitor to request more information, sign up for a newsletter or go further by requesting an appointment or ordering a product. Whatever your business needs to get new customers, effective Search Engine Marketing is the second and most important step you need to take to get more business. In order to succeed results need to be monitored, refined and new methods tried and tested until they get the results needed.

Often, website designers will help you with your SEM by using Pay Per Click Marketing like Google Adwords and even helping you build pages that use some of the keywords you need to get better placement in the search engines. What is less common is a website designer who knows how to introduce effective methods of getting visitors beyond your home page, tracking the results and then refining the pages until your business starts to grow.

When you spend money getting visitors to your site, whether by effective organic SEO or though other more expensive methods like Pay Per Click, you need to know how to generate conversions. Paying for lots of traffic that doesn’t want what you are offering isn’t a solution to your problem of getting new customers.

Millenium Internet Consulting of Calgary can help you understand and improve your Search Engine Marketing so that it is effective and, instead of wondering why you are paying so much for Pay Per Click services that aren’t working, you’ll be wondering if you should increase your budget to match the new income you are generating.

Call  403-826-5018 or complete our online form to receive a FREE assessment of your current SEM and SEO services. You have nothing to lose, and will be pleasantly surprised by what you will gain.