WordPress Marketing Tools

WordPress has 1000’s of Plugins and Accessories

The WordPress CMS is a system that allows you to easily and inexpensively add the necessary components to your website that will help you to convert visitors into qualified leads and customers.

Whether you are driving visitors to your Website with effective Search Engine Optimization methods, a Pay Per Click campaign or traditional advertising methods, what happens after they arrive will impact your ROI and ultimately your business success.

Once a visitor lands on your site, you need to be able to offer them something to make a connection. In the real world we talk to people, give them presentations about our services or give samples of our products for them to try. In the virtual world it isn’t so easy because they may leave in 4 to 8 seconds if they land on the wrong page.

In order to continue to benefit from the visitors that you do attract to your website you need to be able to communicate with them while they are there and after they leave. There are many ways to do that, and WordPress has the functionality needed to make it easier.

WordPress offers you many tools like RSS feeds that allow visitors to receive your updates as quickly as you make them. WordPress has plugins that make creating forms to help you gather visitor information when they request more information from your site.  You can have your visitors subscribe to a newsletter, online brochure or become a member to access protected information, videos and documents.

These tools allow you to connect with visitors again and again, and you will be amazed at how many will become clients and customers. This is especially true if you are trying to find local business in the Calgary area. 

Plugins allow the addition of applicaitions like Google Analytcs to be built right into your website. Seeing what your visitors are doing when they arrive on your site is invaluable information that is free and will show you what you need to do to get more business.

What makes WordPress the best website development solution is that most of these tools are easy to find, free or very inexpensive and simple to use. When you need a little help there are literally 100’s of support sites and people to show you the way.

Millenium Consulting of Calgary would be happy to show you how and answer any questions you may have about upgrading your current website to WordPress with a quick website makeover.